Job Title: Social Media Manager
Industry: Tech Products and Accessories
Location: Wandegeya
Key Responsibilities:
- Social Media Strategy:
• Develop, implement, and manage comprehensive social media strategies to increase brand awareness, drive traffic, and achieve business objectives.
• Stay abreast of industry trends and emerging social media platforms to ensure the brand’s presence is relevant. - Content Creation:
• Create and edit engaging and high-quality content for social media platforms, including text, image, and video content.
• Collaborate with the team to align social media content with overall marketing campaigns and initiatives. - Client Relationship Management
• Facilitate the onboarding process for prospects online, providing information, resources, and support to ensure a smooth and positive experience.
• Implement customer engagement programs, including personalized communications, loyalty programs, and feedback mechanisms.
• Serve as a point of contact for customers, addressing inquiries, concerns, and feedback promptly and professionally.
• Utilize various communication channels, including phone, email, chat, and social media, to interact with customers.
• Manage and nurture relationships with key accounts, understanding their needs, and identifying opportunities for upselling or cross-selling additional products or services.
• Gather customer feedback through surveys, interviews, or other means to understand customer satisfaction levels and identify areas for improvement.
• Analyze customer data to identify trends, preferences, and opportunities for improvement. Use data-driven insights to enhance customer experiences.
• Develop and implement strategies to retain existing customers, reduce churn, and increase customer lifetime value.
• Act as a liaison between the customer and internal teams to resolve issues, ensuring a positive resolution and preventing future problems.
• Maintain an organized and up-to-date customer database, including contact information, preferences, and interactions,
• Continuously assess and improve customer relationship management processes, seeking ways to enhance the overall customer experience. - Platform Management
• Manage and optimize the brand’s presence on various social media platforms, such as Instagram and Tiktok, and primarily
• Monitor and respond to comments, messages, and mentions on social media in a timely and professional manner. - Community Engagement:
• Foster and grow a community of followers by actively engaging with the audience, participating in relevant conversations, and building relationships with influencers and followers. - Analytics and Reporting:
• Monitor, analyze, and report on key performance metrics using social media analytics tools.
• Provide regular reports on social media performance, including insights and recommendations for improvement. - Campaign Management:
• Plan and execute social media campaigns in coordination with product launches, events, or marketing initiatives.
• Monitor and adjust campaigns based on performance data and feedback. - Brand Consistency:
• Ensure consistency in brand messaging, tone, and visual elements across all social media channels. - Collaboration:
• Collaborate with cross-functional teams, including marketing, Graphic designer, Video editor to ensure a cohesive brand presence across all channels. - Reporting:
• Prepare regular reports on customer satisfaction, engagement, and other relevant metrics for management and other stakeholders.
Requirements:
• A Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• At least 2 years’ experience in social media management, digital marketing, or customer engagement.
• Strong understanding of major social media platforms (e.g., Instagram, TikTok, Facebook, Twitter, LinkedIn).
• Proficient in using social media management and analytics tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Demonstrated ability to create engaging visual and written content.
• Familiarity with tools like Canva, Adobe Creative Suite, and basic video editing software is an added advantage.
• Excellent verbal and written communication skills.
• Strong interpersonal skills with the ability to engage online communities and manage client relationships professionally.
• Ability to analyze data, generate insights, and use performance metrics to inform strategy. Experience in running targeted campaigns and optimizing them for results.
• Ability to manage multiple platforms, campaigns, and client communications simultaneously while maintaining attention to detail and meeting deadlines.
• A proactive approach to understanding and improving customer experience, with experience in onboarding, retention strategies, and client feedback systems.
How to Apply: Interested individuals may send their applications, including application letter, CV in PDF and copies of academic documents to marketing@donswift.co.ug
Application Deadline: 18th July 2025
Only shortlisted candidates will be contacted.